How Community Values Helped This Local Dispensary Thrive

Firehorse Trading Co. prides itself on community and customer needs above all else.  

Written by Alexa Brown

Firehorse Trading Co. found itself in an interesting position when it first opened its doors. Located on 7th avenue near downtown Eugene, the previous two dispensaries had failed in that exact spot. General manager Billy Scholten didn’t let this stop him from deciding to open Firehorse—which still boasts that storefront today, nearly four years later. 

While many dispensaries have built their identities on specific themes or brands, Firehorse sticks to the basics. This locally-owned and operated dispensary provides accessible prices and focuses on ensuring the customers get products that would best fit their individual needs instead of simply pushing pricy products to make a sale. Much of Firehorses’ clientele consists of college students, as well as locals coming in on foot, bikes and skateboards, with a little something on the shelves for everybody.

“420 is all about the gathering of different cannabis users. We’re excited since this will be the first real gathering since COVID,” said Scholten, regarding buzz surrounding the upcoming 420 holiday. 

Firehorse is known for its high-quality cannabis strains and clones and catering to local homegrowers. Different strains are rotated out depending on the season, where current rosters are updated on their website. Firehorse particularly prides itself on clones above all else; each clone is hand selected to bring customers a healthy and hearty plant, females-guaranteed. Local and beloved Pacific Northwest strains are available, as well as other exclusive genetics available only at Firehorse.  

Firehorse values helping individuals find what cannabis products and brands work best for them. The staff is knowledgeable about all aspects of the cannabis industry from the inner workings of growing, to varying equipment, to information about diverse product pairings unique to the customer for sale in store. More than anything, Firehorse employees are passionate about cannabis and want to help people discover the benefits it has to offer, for recreational or medical purposes or both. Whether you are looking for cartridges, edibles, fresh flower or just have questions about locally grown cannabis, Firehorse is the place to go. 

As a staple in the community, they also support and connect with other localized brands, such as Willamette Valley Alchemy, CBD Discovery and Fox Hollow Flora, to name a few. Maintaining great relationships with local businesses and brands is a core value that helps the business thrive in the downtown area.  

Firehorse understands the importance of supporting the community and other businesses in the Eugene community. Every year, Firehorse donates to Food For Lane County. The storefront also buys paintings and other pieces of artwork from local artists, which they then decorate their lobby with. 

 The culture of the store aims to represent all of Eugene, creating a safe and comfortable space for folks of all backgrounds and communities. The interior of the shop hasn’t changed much since its opening—the salmon colored carpet is still there, the layout of the store is the same, and Scholten feels there’s no need for unnecessary change. In the day and age where everyone and every business is trying to distinguish themselves and stand out, Firehorse sticks with the basics and what they do best: providing great customer service and great cannabis. Many Firehorse employees have been with the store since its opening in 2017, and credits much of its success to the excellent community fostered between coworkers. 

“Eugene’s a little weird, we’re a little weird,” said Scholten fondly. 

Budtender Feature: Dylan Crisanti

Firehorse truly values its employees, and their low budtender turnover reflects that relationship. Budtender Dylan has been with Firehorse for the last three years and has been an integral part of the storefronts success. 

Dylan became familiar with cannabis at a young age, as his father grew medical cannabis in their backyard for back issues. Growing up, Dylan had to hide that his family used and grew cannabis due to the stigma surrounding cannabis use.  

“My dad grew medical cannabis at home—legally. He taught me to do it the right way and how to respect the laws,” said Crisanti. 

Q: “What is the best part about working at Firehorse?” 

A: “The regulars and reputation are definitely the best part about working here. People really trust my opinion about recommendations. It’s also a very family oriented shop.” 

Q: “What differentiates Firehorse from other dispensaries in your experience?” 

A: “There’s a lot of honesty and integrity here, and a mom and pop shop vibe. We also have affordable pricing and a pretty competitive nature, and we are very patient and take our time with every customer. We take a lot of time making sure each customer gets the best products that fit their needs, no matter how long it takes.”  

Q: “What are some of your favorite products?” 

A: “I really love Dutch Valley Flower and Fox Hollow Flower. Anything with a nice cure.” 

233B West 7th Ave

Monday thru Thursday:10AM to 9PM

Friday thru Saturday: 10AM to 10PM

​Sunday: 10AM to 8PM

Firehorse Daily Deals:  

Medible Mondays: 10% off all edible products.

Tuesday: Student and Industry day! 15% off when ID card is shown. 

Wednesdays: 1o% off all cartridges. 

Three Joint Thursdays: Two house-rolled Firehorse joints for $5. 

Firehorse Fridays: Wear your Firehorse gear, and get 10% off!

Shatterday: 10% off all concentrates. 

Sunday: Top Shelf Sunday

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