The magic begins in an indoor forested ecosystem that’s tended to by Holly Hillyer. Every day, she steps into full-body protective coveralls like a scientist ready for beaker wizardry. While the humans sleep at night, the plants thrive under beaming, full UV-spectrum lights atop rolling irrigation benches she designed and welded. Every detail of the plants’ lives is curated by Hillyer’s years of experience and passed-down knowledge from her parents.
She wasn’t always pruning cannabis leaves or introducing safe predator bugs to indoor spaces as a sustainable agricultural practice. Cannabis consumption wasn’t even present in her life until she obtained a medical card after a horseback riding accident, two broken wrists and subsequent prescription painkiller withdrawals.
Holly’s husband, Adam Teuscher, the Master of Coin of Utokia, once found himself in frequent daydreams of a life more like that of his “Breath of the Wild” screensaver. The two were lying on the office carpet when their “brainchild” was inspired by their shared lives of loving and playing video games together since they were 18.
“We were envisioning being in this world of escape,” Hillyer said. “We get to play games, like ‘Frosthaven’ and ‘Dungeons and Dragons’, watch movies, get inspired and then bring that into a job that we enjoy doing.”
Growing cannabis turned into a long-time passion for Hillyer, and she knew she wanted to focus on making high-quality flower and have fun along the way. The couple hand-rolls every pre-roll and inserts in each a collectible trading card featuring Oregon locals’ artwork, aiming to make the consumer experience a collective adventure. Teuscher creates creative fiction stories for their quests with a passion for forwarding the funds to nonprofit initiatives. The recent “Crazy Cat Lady Adventure Quest” raised $1,000 for Cat Adoption Team, a Portland cat shelter, in just a couple of months. The quest allows consumers of their product to solve a mystery while collecting cards as part of the quest reward system.